Direct Marketing Examples, a Polite Way to Use Direct Marketing

What are some direct marketing examples? Sending e-mail off lists, cold calling, or inviting everyone you know to a party to promote a product would be direct marketing examples. Direct marketing is an approach to marketing that is at times controversial. What is direct marketing? Simply put, it is presenting a product directly to the consumer. The reason that this is not the favorite approach to presenting products is because it can often include lists of names being sold and the consumer getting mail that they do not want. No one wants hordes of junk mail, or e-mail, offering products that they are not interested in. But, there is a polite way to execute a direct marketing approach. Lets talk about one example.

Offer People Free Products. People want to know that what your offering is worth their time and money. If you offer them something of value for free they will get a good look at you and your product without feeling like you are trapping them into a quick sale which would equal a quick loss of their money.

What kinds of free products? It depends what your business is and what you are trying to sell. Good things to offer free when internet marketing are e-books or reports with tips on whatever subject you are an expert on. If you have a shop, do a giveaway of something small. The number one thing to do when giving away a free product is to make sure you are giving away something of worth. When You do this, they will trust you and come back to see what else you have to offer. Which bring us to the next point. 

What do you get in return for offering them this free product? In order for them to get your free product they have to give you their name and e-mail. This works especially well when direct marketing online.You now have their e-mail address and they have tried your free product . You can continue to offer them more products and they will come back because you gave them something of value for free! Now you are direct marketing.

Now what you have done is created a list of people who like you, your products, and will open your e-mails. You are no longer a direct marketer who is marketing to a cold market, but you are creating a warm market for yourself, online.