Direct Marketing Tips – 5 Tips to Becoming a Better Direct Marketer!

Direct marketing is a type of advertising in which the marketer offers the product directly to the consumer. Different types of direct marketing include telephone sales, solicited or unsolicited emails, catalogs, leaflets, brochures, and coupons. These venues can make many people feel uncomfortable, so if you are a direct marketer or want to take a direct marketing approach here are five direct marketing tips that can help the process along.

1.Purchase Leads/mailing lists There are many different places that you can purchase mailing lists and leads. This would be a great way to jump start your direct marketing business without taking a huge financial risk. The best way to contact the leads that you purchase would be by phone. Remember that if you are purchasing for an e-mail list you have to contend with spam blockers and junk mail.

2. Generate Your Own Leads. Even better than purchasing leads, would be to generate your own leads. Start by educating yourself on how to develop your own lead generation machine. Then you can decide how you contact your leads, what you say to them and what you would like them to do next.

3. Know how how to reach your target market audience. If you are selling cleaning products you will want to market to women, or moms. If you are selling office furniture you will want to market to business owners. You need to know how to reach your target audience. When using direct marketing on the internet knowing how to use key words is crucial to reaching your target audience.

4. Key Words. A big part of reaching your target audience on the internet is understanding how to do key word research and how to use key words in your direct marketing. Key words are the words and phrases that people are using to search for information on the search engines. So, unless you know what those key words are and how to use them to your advantage, you will not be getting the optimal number of people looking at your product.

5. Have a positive attitude. When you are a using directing marketing especially when calling or e-mailing consumers you have to keep a positive attitude. They will trust you and want to hear what to have to say if you stay upbeat. Also, having a positive attitude and not getting discouraged will help you as you continue as a direct marketer.

Direct marketing does not have to be uncomfortable for you or for the consumer if have a product that will help the people that you are approaching. Purchasing leads, knowing your target consumers, understanding key words, and staying positive are just a few of many direct marketing tips that I can show you.

Direct Marketing and the Human Factor

As I roamed from room to room this morning opening my curtains to another glorious day, I realized that it was going to be another one of “those” days. You know the ones I am talking about, where the mind would rather be sitting on a beach, taking a hike in the mountains or fishing on a cool inland lake instead of where it should be: working on creating an article everyone wants to talk about.

I flipped open my computer screen, took a sip of coffee and looked at the rainy scene out of my window. No inspiration there: although my garden does need a bit of work. Speaking of work, as I scan through my overnight batch of emails something catches my eye.

In an article on The Digital Nirvana guest contributor Julie Sullivan talks about her thoughts on the true meaning of direct marketing. Aha! That is something near and dear to my heart. Thank you Julie!

She wonders why marketers and advertisers only see direct mail as the advertising tool being used to describe what direct marketing is. Not to dismiss the abilities of a good direct mail campaign (I happen to think it is important) but most advertisers shudder at the thought of using direct mail. They would rather spend advertising dollars on other forms of marketing. While I will not go into the benefits of using direct mail here, I will say that marketers need to realize that all advertising effort is, in actuality, direct marketing.

As Julie states, direct marketing really has two main principles:
1. Engage in a one-to-one dialogue with your target audience
2. Require your target audience to take some sort of action-call, click, move, you name it.

Think about that for a moment. It does not matter what form it takes or what mediums are used to advertise a message, ALL advertising is direct marketing. Each message is directed to a targeted audience hoping they will take notice of the offer. Once that happens the advertising goal is to take that call-to-action. Otherwise what is the point of advertising to begin with?

Marketers and advertisers should begin to embrace the idea of direct marketing in all its forms instead of sticking their collective noses up in the air. Sorry guys but study after study proves that people want to be treated as human beings with thoughts, feelings and desires (point one above) instead of being treated as a number on a profit and loss sheet. When a business acknowledges that fact and show it, they have taken that first important step toward the ultimate goal (point two above).

Marketers spend a lot of time and money researching what draws people into noticing an advertisement. Sounds, colors, movement, social values, analytics, jingles, catch phrases et al are tested and reviewed over and over again. If there was no value in attracting the notice of the public (direct) to put across a message (marketing) then why would any organization bother to begin with?

It is time for the advertising world to stop dismissing the idea of direct marketing as something old and past its prime. Instead see it as a time tested method that will always be in demand. Unless and until technology does the thinking and purchasing for us, never forget the human factor.

Direct Marketing – One of the Most Effective Forms of Marketing Today?

Direct marketing can be said to be one of the most effective forms of marketing today. This is because by this method, products are ‘directly marketed’ to a potential customer either by a telemarketer or salesman. This type of marketing has been around for quite a while but in the recent years numbers of such people carrying out direct marketing activities has increased by a large amount. Companies whether large or small find that this form of marketing brings them a lot of customer because of the ‘personal touch’ that is associated with it. You too could probably testify to have actually bought at least one product that was marketed to you in this manner.

Does this type of marketing work for everyone?

If you are a business owner looking to employ these marketing techniques, whether or not direct marketing works for you would depend on what kind of business you run and who you want to target. It would also depend on other factors such as resources and how much you are willing to spend on it. You would also need to consider what type of marketing you wish to take up.

The types of direct marketing could be categorized into several types. Firstly, telemarketing, where products are promoted by calling potential customers. Secondly, email marketing and thirdly direct mail marketing. Other forms could include infomercials, distributing flyers and advertisements in magazines.

Simply using these marketing techniques however will not get you the desired results. It takes time and a lot of hard work to get customers to actually purchase your products. You would therefore need help with good marketing solutions.

Finding good direct marketing solutions:

Several websites offer great help regarding this type of marketing solutions. For these marketing solutions to work effectively you would need to be aware of the issues that you are facing with your direct marketing activities. This could include poor customer satisfaction, delayed response, low level of sales and so on. Once you identify the problem you will be able to employ the direct marketing solutions that would help you deal with it the best.

If you are not satisfied with finding these marketing solutions on your own however, you could also turn to a good, reputed direct marketing agency that will provide you with all the help that you need to ensure that you have a good marketing plan and that you see results of these marketing solutions.